Project: Inari

Partnered with Jean Hong

Overview: Inari Ōkami, the principal Shinto goddess of rice, fertility, and prosperity, serves as the inspiration for an exhibition project. Project: Inari aims to create a comprehensive brand concept for an essence that embodies the essence of Inari Ōkami.

Concept: Inspired by the marketing strategies of MLM (Multi-Level Marketing) makeup and skincare companies like Atom 美 and Mary Kay, this project explores how branding can sell not just products but an entire lifestyle. The product line is designed to feature rice water "blessed" by Inari, with packaging that emphasizes a rice theme and a signature scent of jasmine and banana leaf.

Objective: The goal is to create a strong psychological connection between the brand and the consumer’s lifestyle by appealing to both scent and sight. Through carefully crafted suggestive text and distinctive packaging, Project: Inari seeks to immerse the consumer in the brand's unique narrative, aligning their everyday rituals with the prosperity and fertility associated with Inari Ōkami.